Media Kit

When you Partner with the SHTF Directory your Brand is featured across our formats - Print, ebook, web network & our 2020/2021 National Tour.

Opportunities for your Brand to be featured in the SHTF Directory:
  • Display Ads
  • Gear Showcase & Catalog Listings
  • Brand & Retailer Directory Listings
  • Print Features: Your product showcased by our staff in Features (NOT advertorials)
  • Video Features: Your product showcased by our staff in online Features (NOT advertorials)
  • Special Branding Opportunity: Front Cover of Book
  • Special Branding Opportunity: Spine of Book
  • SHTF National Tour: Your Brand/Product(s) displayed for 1M+ attendees across the country at the nation's leading Prepper & Gun Shows

Advertising Rates: Click Here

Release Date: July 4, 2020

Pre-Order Launch Date: April 19, 2020

Page Count: 350 - 400 Pages - 10 Sections & 50+ Features

Formats: Full Color Print Edition, eBook



Target Demographics:
  • Upper Middle Class Head of Household Suburban
    • $800,000+ Home Value
    • $175,000+ HHI
    • Representative Zip Codes: 22101, 22066, 20854, 20817
  • Emergency Managament Professionals
  • Homeland Security Professionals
  • Overland/Adventure/Expedition
  • Law Enforcement & Military
  • Outdoorsmen
  • Preppers
  • Gunners

Market Reach:
  • WWW Network with combined targeted audience of 10M+ daily visitors
  • 2,250 Retail Gun shops with direct marketing to 2.8M Gun Buyers
  • Targeted Digital Advertising to 25M daily audience
  • Targeted Print Advertising Campaign to 10M+ Monthly audience 
  • 2020/2021 National Tour with 3M+ direct exposure to targeted audience